Would you pay $1000 for a Kobe shawarma? No, really, this is a serious question. After all, we did. Wanting the best of the best, with no regard to cost, we bought 10 pounds of ribeye Kobe beef – are you ready for this – a whopping $110/lb.! Like I said, we wanted the best of the best!. Slicing the beef very thin, we seasoned it and started building our Kobe shawarma tower. What a sight! The tower went up quickly as we waited in mouth-watering anticipation.